About Internap

The Problem

Privately-held and headquartered in Knoxville, Tennessee, Action Sports Media (ASM) is a full-service marketing company specializing in collegiate sports game day multimedia. Comprised of 10 leading NCAA universities and 22 collegiate venues across the United States, ASM was founded in 1997 to meet the increasing need for sales and marketing expertise in college athletics.

As the company embarked on the launch of their college sports-focused social networking site, FanU.com, ASM needed to establish an infrastructure that would successfully manage surges in traffic, meet demand and expand the site, while ensuring members enjoy 100 percent uptime. Because FanU.com is first and foremost a social networking site, the automated upload and encoding of user-generated content (UGC), storage and reliable delivery of that content is crucial to the success of the business. In addition, with the launch coinciding with the fast-approaching college football season, an accelerated, accurate execution was a must.

Internap Solution

To satisfy the unique demands of a social networking site dedicated to the passionate college sports fan, the proposed solution would have to be just as unique. Internap provided a combined solution of managed servers, professional services, streaming delivery services and ad insertion technology that met the very rigorous requirements of the new social networking site. As well, the ability to provide this distinctive mix of services from one company allowed the quick implementation of the solution meeting their launch deadline and giving college football fans the chance to keep up with the action in a new way.